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E-commerce SEO

SEO for E-commerce & Online Stores

Turn organic traffic into sales: product and category page optimisation, technical SEO and content to dominate your market.

For an online store, SEO is the most profitable acquisition channel long-term: unlike paid, organic traffic does not stop when the ad budget runs out. But e-commerce poses unique technical challenges — thousands of pages, duplicate content, faceted navigation, stock management.

Our e-commerce SEO optimises your architecture, category and product pages, and deploys content (buying guides, comparisons) that captures the shopper at every stage, from discovery to conversion.

SEO challenges in this sector

Duplicate content & facets

Filters, variants and pagination create duplicate URLs that dilute your SEO.

Thousands of pages to manage

Large-scale category and product optimisation requires a structured strategy.

Technical SEO & speed

Core Web Vitals and load speed directly impact conversion rate.

Marketplace competition

Amazon and major platforms dominate many product queries.

Our approach

Category & product optimisation

We optimise titles, descriptions, internal linking and Product structured data to maximise the visibility of your transactional pages.

E-commerce technical SEO

Faceted navigation handling, canonicalisation, pagination, speed and Core Web Vitals for clean, performant indexing.

Content & buying guides

Guides, comparisons and articles that capture shoppers in the research phase and feed authority to your product pages.

Structured data & rich results

Product, review and price markup to earn rich results that improve your click-through rate.

long-term ROI vs paid
53%
of e-commerce traffic comes from SEO
+40%
CTR with rich results

Frequently asked questions

Is SEO worth it versus Google Ads?

Long-term, yes. SEO builds a durable asset: once you rank, your traffic no longer depends on a continuous ad budget.

Do you handle duplicate content issues?

Yes, it is central to e-commerce: canonicalisation, faceted navigation and pagination are part of our technical optimisation.

Which platforms do you support?

All the major ones: Shopify, WooCommerce, PrestaShop, Magento and custom solutions.

More sales with SEO

Get a free SEO audit of your online store and discover your organic growth potential.

Request a free audit

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